Simply Healthcare Commits to 100 Percent Club, An Initiative of Attorney General Ashley Moody to End Human Trafficking in Florida

Simply President Holly Prince underscores commitment to the safety and well-being of its members


March 23, 2023


MIAMI, FL — Simply Healthcare Plans (Simply) announced on the “Engaged, Focused & United” podcast its commitment to the 100 Percent Club, an initiative of Florida Attorney General Ashley Moody to end human trafficking. The 100 Percent Club recognizes Florida businesses that pledge to train 100% of their employees how to spot and report suspected human trafficking safely and effectively. This announcement is just the latest in a series of efforts led by Simply to combat human trafficking.


“Simply has the honor and responsibility of serving some of the Florida’s most vulnerable populations,” said Holly Prince, President, Simply Healthcare Plans. “Our commitment to the 100 Percent Club is an important milestone in our ongoing efforts to protect the safety and strengthen the well-being of our members. We will continue to work closely with partners like the Alliance to End Human Trafficking, local nonprofit organizations and law enforcement agencies to support community-based resources, services and programs for those at risk of being trafficked.”


“Human trafficking is a hidden crime,” said Ellyn Bogdanoff, Chair of the Florida Alliance to End Human Trafficking. “We must all work together to identify the signs, report incidents and bring victims to safety. That’s why the 100 Percent Club was established; to partner with organizations who share our mission to end human trafficking. Thank you to Simply for joining the cause.”


Simply’s other community partnerships to combat human trafficking include:

Florida State University: In January, Simply became the first organization in the nation to complete Florida State University’s “Trauma Aware” Organizational Certification Program. The first of its kind in the United States, its purpose is to cultivate a more resilient and trauma-educated workforce. More than 90% of Simply’s 1,400 Florida employees participated in the training and are now well-equipped to recognize and properly respond to patients with a trauma history, like victims of human trafficking.


Domestic Violence and Sexual Assault Council of Greater Miami: Simply’s journey to support victims of human trafficking began by teaming up with the Domestic Violence and Sexual Assault Council of Greater Miami to host events and educate local law enforcement and first responder agencies about available resources to support victims of human trafficking.


Survive and Thrive Advocacy Center: Simply is working with the Survive and Thrive Advocacy Center (STAC) in North Florida to develop a podcast that features voices of survivors of human trafficking. These podcasts not only provide general advice to identify human trafficking, but also show its effects on real people.


Camillus House: In 2021, Simply donated $85,000 to the Camillus House to support and expand their work providing food, safe and secure housing, and care to the homeless — many who are victims of violence or human trafficking — in Miami Dade. Survivors often need immediate access to safe housing, but affordable housing options may have long wait lists or include restrictions that preclude survivors from accessing these supports. Camillus House plays an integral role in providing housing during this transitional time for survivors.


According to the U.S. Department of Health and Human Services (HHS), it is estimated that more than 20 million men, women and children around the world are victims of human trafficking. Florida ranks third in the United States for human trafficking cases reported. In 2021, over 2,000 victims were identified within the state.


Human trafficking can include both forced labor and sex trafficking and denies millions of people their basic human right of freedom. The average age of a child when forced into sex trafficking is between 12 and 14 years old.


By cultivating partnerships and investing in efforts that address critical priorities across the entire state, Simply has made a commitment to play a pivotal role in the health and wellbeing of all Floridians. This includes efforts around health equity, mental health, maternal and children’s health, disease management, secondary education, workforce development, rural health equity and more.


About Simply Healthcare Plans


Simply Healthcare Plans, Inc. (“Simply”), is a Florida managed health care plan that serves Medicare Advantage and Medicaid members in the state of Florida. In addition, Simply, through a line of business called Clear Health Alliance, also serves Florida Medicaid members who are living with HIV/AIDS. Our goal is to provide healthcare and related services that are comprehensive, integrated and patient-centered. Each and every day, members of our team can be found in Florida communities, listening to our members, interacting with our health care providers and partnering with community-based organizations. Our goal is to ensure members and entire communities are empowered to become active participants in their health care and sustain healthy lifestyles. To learn more about Simply, visit